Bare Essentials - The Aldi Success Story

Bare Essentials - The Aldi Success Story

von: Dieter Brandes, Nils Brandes

Linde Verlag Wien Gesellschaft m.b.H., 2015

ISBN PDF: 9783709406731

Seitenanzahl: 160 Seiten

Format: PDF, OL

Kopierschutz: DRM

Mac OSX,Windows PC Apple iPad, Android Tablet PC's Online-Lesen für: Mac OSX,Windows PC,Linux

Preis: 30,99 EUR

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Bare Essentials - The Aldi Success Story


 

Aldi - The Secrets are Behind the Curtain

How is this possible: A retailer with a very limited assortment, and the lowest prices on the market conquers the world with a simple business model, generates Billions of sales and for retailers unusual high profits. Aldi is totally different from all other companies: no marketing department, no controlling department, no bonus systems for executives, never talking to the press. But consistency and concentration in all they do.

Dieter Brandes, for many years Executive and Managing Director of the Board of Aldi, and his son Nils Brandes explain what secrets are behind the curtains: What is the corporate culture like? What are the methods of management? What does the organization look like and what are the secret strategies of Aldi? Any company can learn a lot from Aldi.

Dieter Brandes war langjähriger Geschäftsführer und Mitglied des Verwaltungsrates von Aldi-Nord. Als Autor von Büchern zur Unternehmensführung schrieb er die Bestseller 'Konsequent einfach - Die Aldi-Erfolgsstory' und 'Einfach managen'. In der Türkei entwickelte er mit 'BIM' die erfolgreichste Aldi-Kopie.