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Preface (1998)
8
Preface (2011)
11
Preface (2019)
13
Introduktion: ALDI – a Portrait in a Miniature
15
Part 1: The ALDI Corporate Culture
40
Part 2: Organization and Leadership
77
Part 3: Business Principles
121
Part 4: From Excellent to Ordinary
160
Index
174
Bibliography
176
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